Procter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has promised to put consumers back at the heart of operations.
Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.
DLKW Lowe is supporting a new study looking into women who leave employment to take care of their children.
Twinings kicks off a new TV campaign tonight called "Drink it all in", which aims to position the tea brand as the catalyst to a vibrant day.
River Island will show off its new Design Forum x Jean-Pierre Braganza range through Google Cardboard, the DIY virtual reality headset.
LinkedIn has launched an ad network as part of a range of advertising tools aimed to appeal to marketers.
EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.
Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.
Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.
The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.
The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.
Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.
Explore Brand Republic
A fifth of marketers and creatives are planning to look for a new job over the next 12 months, with one in eight saying they are unsatisfied at work, according to a survey by the recruiter Reed Marketing and Creative.More
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
In a recent Brand Republic and Trustpilot survey, 87% of decision-making...
91% of event professionals have seen a positive ROI from implementing an...
A recent Aberdeen report found that 95% of best-in-class marketers are u...
Job of the WeekSponsored by notonthehighstreet.com
Senior Advertising Manager (Maternity Cover) - Based in London, £Competitive
Latest jobs Jobs web feed
- Senior Marketing Manager, Product, Luton TUI Travel Plc Competitive, Luton, Bedfordshire
- Social Media Manager Smart Energy GB c £33,000 + generous pension contributions and benefits, King's Cross Station, London N1
- Business Director Aspire £70000 - £80000 per annum + Excellent Benefits, London
- CREATIVE STRATEGIST - COMMUNICATIONS AGENCY Live Recruitment £40000 - £50000 per annum, London
- DIGITAL PRODUCER - DIGITAL MARKETING AGENCY Live Recruitment £50000 - £60000 per annum + Benefits, London
- OOH Field Sales Business Development Manager-£65k Uncapped OTE! Ultimate Asset £25000 - £65000 per annum + Includes uncapped commission, West End
by Gareth Owen, 17/04/2015
by Hannah Emanuel, 16/04/2015
FROM OUR PARTNERS
A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build powerful emotional connections and move into branded content. Cinema has a part to play in all these
The industry's latest buzzword may seem disconcertingly vague, but dig deeper to see how content can take the prospective buyer from one end of their decision-making journey to the other
Retargeting customers with abandoned online shopping baskets, choosing delivery time for a parcel via an app and analysing valuable data using barcodes are all within reach as mail becomes programmatic