Advertising, media, marketing and PR news & jobs

Sony moves international media to MediaCom

Sony has awarded the global media planning account for its mobile arm and the European media business for its electronics division to MediaCom, following a competitive pitch process.

Kia to sponsor Ashes content on TalkSport

Kia Motors will sponsor all content related to this summer's Ashes series between the England and Australia cricket teams, in a deal brokered by Havas Media Group.

Brands guilty of 'complacent' online ad placement, argues expert

Brands must address complacent online ad placement because the Facebook domestic abuse ad scandal represented only the "tip of the iceberg", claims content verification firm Project Sunblock.

Coca-Cola says no to govt's nutrition labelling scheme

Coca-Cola has stated that it will not adopt the new traffic-light labelling scheme unveiled today (19 June) by the government.

CANNES 2013: Ogilvy's UK arm bags eight outdoor golds in good night for the agency

Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.

Gavin Patterson takes BT Group chief exec role

Gavin Patterson, the former Procter & Gamble (P&G) marketer and Advertising Association president, has been named as the chief executive of BT Group.

News Corp break-up begins as stock drops on debut

News Corporation's publishing assets fell on their first day of trading on the Australian Securities Exchange (ASX) today as the long-awaited break-up of Rupert Murdoch's media empire began.

Mr Porter hosts Gentleman's Guide to Whisky activity

Mr Porter, the online menswear portal, is hosting a digital campaign that offers tips and advice about how best to enjoy and serve whisky, for Diageo's Alexander & James, the premium drinks online retailer.

VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.