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P&G boss: we must nail the brand promise

Procter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has promised to put consumers back at the heart of operations.

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W&K co-opts Tokyo MD to run Amsterdam office

Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.

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DLKW Lowe backs research on women returning to work after career break

DLKW Lowe is supporting a new study looking into women who leave employment to take care of their children.

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Twinings tea kicks off TV campaign as part of £10m investment

Twinings kicks off a new TV campaign tonight called "Drink it all in", which aims to position the tea brand as the catalyst to a vibrant day.

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River Island offers virtual fashion through Google Cardboard

River Island will show off its new Design Forum x Jean-Pierre Braganza range through Google Cardboard, the DIY virtual reality headset.

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Samsung and Groupon among launch brands for LinkedIn ad network

LinkedIn has launched an ad network as part of a range of advertising tools aimed to appeal to marketers.

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Gogglebox's Stephen and Chris launch EE TV

EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.

 

Coke named top global brand and Unilever top advertiser in Warc ranking 1

Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

 

Apple emoji finally embrace racial and sexual diversity

Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.

 
 

Mobile phone ad banned for objectifying women

The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.

 

Outdoor Media Centre appoints Alan Brydon as chief executive

The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.

 

Marmite rescues Dean Gaffney in new online ad

Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.

 
 


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A fifth of marketers and creatives are planning to look for a new job over the next 12 months, with one in eight saying they are unsatisfied at work, according to a survey by the recruiter Reed Marketing and Creative.

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The Daily Poke: Emotikea External website

by Greg Taylor, 06/03/2015

 

Mother’s Day #marketingfails External website

by Lauren Bones, 06/03/2015

 

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