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P&G boss: we must nail the brand promise

Procter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has promised to put consumers back at the heart of operations.

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W&K co-opts Tokyo MD to run Amsterdam office

Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.

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DLKW Lowe backs research on women returning to work after career break

DLKW Lowe is supporting a new study looking into women who leave employment to take care of their children.

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Twinings tea kicks off TV campaign as part of £10m investment

Twinings kicks off a new TV campaign tonight called "Drink it all in", which aims to position the tea brand as the catalyst to a vibrant day.

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River Island offers virtual fashion through Google Cardboard

River Island will show off its new Design Forum x Jean-Pierre Braganza range through Google Cardboard, the DIY virtual reality headset.

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Samsung and Groupon among launch brands for LinkedIn ad network

LinkedIn has launched an ad network as part of a range of advertising tools aimed to appeal to marketers.

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Gogglebox's Stephen and Chris launch EE TV

EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.

 

Coke named top global brand and Unilever top advertiser in Warc ranking 1

Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

 

Apple emoji finally embrace racial and sexual diversity

Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.

 
 

Mobile phone ad banned for objectifying women

The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.

 

Outdoor Media Centre appoints Alan Brydon as chief executive

The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.

 

Marmite rescues Dean Gaffney in new online ad

Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.

 
 


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One in five marketers and creatives planning job search this year

A fifth of marketers and creatives are planning to look for a new job over the next 12 months, with one in eight saying they are unsatisfied at work, according to a survey by the recruiter Reed Marketing and Creative.

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New York Citi Bikes

Bike-sharing schemes are expanding worldwide. But how effective are they for their sponsors?

 

Does your brand live up to its underlying promise?

Consumers are no longer willing to settle for vague brand promises. Now it's up to marketers to be more precise and concrete about the connections between their products and the happiness of the customer

 

The other side of the story

As technology makes it easier to integrate interactivity into campaigns, brands must build on core truths to reap the benefit, Honda Europe's marketing director, Martin Moll, tells Stephen Graves

 

The image is everything

2015 is marked by a move to greater visual intimacy in campaigns -- and iStock by Getty Images is a vast visual databank to help illustrate any story

 
 

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