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P&G boss: we must nail the brand promise

Procter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has promised to put consumers back at the heart of operations.

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W&K co-opts Tokyo MD to run Amsterdam office

Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.

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DLKW Lowe backs research on women returning to work after career break

DLKW Lowe is supporting a new study looking into women who leave employment to take care of their children.

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Twinings tea kicks off TV campaign as part of £10m investment

Twinings kicks off a new TV campaign tonight called "Drink it all in", which aims to position the tea brand as the catalyst to a vibrant day.

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River Island offers virtual fashion through Google Cardboard

River Island will show off its new Design Forum x Jean-Pierre Braganza range through Google Cardboard, the DIY virtual reality headset.

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Samsung and Groupon among launch brands for LinkedIn ad network

LinkedIn has launched an ad network as part of a range of advertising tools aimed to appeal to marketers.

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Gogglebox's Stephen and Chris launch EE TV

EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.


Coke named top global brand and Unilever top advertiser in Warc ranking 1

Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.


Apple emoji finally embrace racial and sexual diversity

Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.


Mobile phone ad banned for objectifying women

The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.


Outdoor Media Centre appoints Alan Brydon as chief executive

The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.


Marmite rescues Dean Gaffney in new online ad

Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.


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One in five marketers and creatives planning job search this year

A fifth of marketers and creatives are planning to look for a new job over the next 12 months, with one in eight saying they are unsatisfied at work, according to a survey by the recruiter Reed Marketing and Creative.


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The Daily Poke: Emotikea External website

by Greg Taylor, 06/03/2015


Mother’s Day #marketingfails External website

by Lauren Bones, 06/03/2015


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Adland in Hamburg: We are synchronised

Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed


Adland in Hamburg: Happening Hamburg

Despite being the fourth-biggest ad economy, Germany has been relatively quiet on the international stage. Now, its array of independent agencies are growing in creative confidence and ready to take on the world, Suzanne Bidlake writes


Adland in Hamburg: World Cup lessons

Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad


Adland in Hamburg: Ideas are for free

But this does not mean creatives should give up and go home - our industry still has much to offer brands


Adland in Hamburg: The brand scrapheap

It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity


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